Mayfair Games has become the first major hobby game company to announce a system of price floors in response to the recent Supreme Court decision (see 'Supreme Court Drops Ban on Vertical Pricing').  In a communication to its customers, Mayfair informed them that retail prices below 20% off MSRP or wholesale prices below 50% off MSRP would not be tolerated and that customers that violate those terms 'shall be subject to sanctions,' including being cut off.

Mayfair explained in the announcement that it feels discounting is 'unnecessary and counter-productive for everyone in the mid-to-long term.'  The company stressed that it was seeking for its distributors and retailers to have adequate profit margins.  'It is far healthier for us, our distributors, and our retailers to derive a healthy profit from the sale of our games than it is for us to see them dumped into the marketplace,' the announcement said.