Comics Slip in Q1
First Since 2004
Published: 04/22/2008 12:00am
Sales of comics to the direct market by Diamond Comic Distributors slipped 7% in the first quarter of 2008 vs. the year ago period, the first quarterly drop since Q4 of 2004, when comic sales were down 4%. Graphic novel sales were up 5% for the quarter, ameliorating the over-all decline to 5% for the quarter in combined comic and graphic novel dollars. Q1 2008 was also the first over-all decline since Q4 of 2004, when combined comic and graphic novel sales were down 3% vs. the year ago period.
March was the ugliest month of the quarter for comic sales, with a 15% drop in comic sales vs. March 2007. Graphic novels were up 4%, bringing the over-all annual rate of change to a positive 4% for the month.
Tough comparables were the story for comic sales. Not only was there considerable Civil War activity in the comic ranks in March of 2007, that was also the month when Captain America #25, a million dollar book, was released to comic stores.
That graphic novels held up better was a bit of a surprise, since 300 was rocking and rolling a year ago, but there was enough strength below the top titles to make the Top 100 for this March come out ahead of March 2007.
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