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ICv2 Website Advertising

Ad Specifications

Published: 08/28/2008, Last Updated: 11/28/2011 04:14pm

Online specifications for ICv2 Site Sponsorships:

 

Due date:

Two business days before the ad is scheduled to start.

 

Display ads:

     -- All display ads may be in JPG, GIF or Flash (SWF)* formats
     -- Please provide linking destination URLs for all ads
     -- All display ads have a file weight limit of 50Kb for GIFs or JPGs, 110Kb for Flash (SWF)

(*) Flash Specifications:
--  The link (i.e., the URL to which you want users to be taken when they click on the ad) for your Flash ad must be embedded.  Only one URL should associated with it.  Do not include any click-tag codes.
--   A backup GIF or JPG file and clickthrough URL must be also be submitted.  This may be used in place of Flash (SWF) in case it's  incorrectly built at time of the campaign launch.

Note on Animated Image Ads:
--  Animation length can't exceed 30 seconds
--  Animated GIF ads must have a frame rate no faster than 5 fps
--  Flash ads must have a rame rate no faster than 20 fps

(1)  Top Sponsorship: Leaderboard -- 728 x 90 pixels

 

(2)  Side Sponsorship #1:  Rectangle (top) -- 180 x 150 pixels

 

(3)  Medium Rectangle -- 300 x 250 pixels

           

(4)  Side Sponsorship #2: Rectangle (middle) -- 180 x 150 pixels

           

(5)  Bargain Banner: Rectangle (bottom) -- 180 x 150 pixels

 

Recommendations:

Animation, use of images, addressing your audience (for example, by using the word "retailers" as a text element in ads), and the use of promotional elements (e.g., "Click here for your free promo kit") will all increase your response.

E-mail text ads:

E-mail text ads come free with Top Sponsorship, Side Sponsorship #1, and Side Sponsorship #2, or may be purchased separately.  The text ads consist of:

   -- Headline
   -- 5-6 lines of snappy copy
   -- Destination URL 
   -- Image of product or logo: medium sized (420 pixels along the max. dimension; 72 dpi; JPG)


Questions?

Please direct all questions to Dennis Viau at: dviau@icv2.com.  Phone: 608-284-9400 (ext. 3)

 

Send all ad materials to:

Dennis Viau at: dviau@icv2.com
GCO, LLC

448 W. Washington Ave.

Madison, WI  53703

 
 
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