ICv2 Website Advertising

Ad Specifications

April 11, 2008
(click to enlarge)
Specifications for ICv2 Site Sponsorships:

 

Due date:

Two business days before the ad is scheduled to start.

 

Display ads:
  • All display ads may be in GIF, JPG, or Flash formats
  • Please provide linking destination URLs for all ads
  • All display ads have a file weight limit of 50k for GIFs or JPGs, 100k for Flash
(1)  Top Sponsorship: Leaderboard -- 728 x 90 pixels

 

(2)  Side Sponsorship #1:  3:1 Rectangle -- 300 x 100 pixels

 

(3)  Medium Rectangle -- 300 x 250 pixels

           

(4)  Side Sponsorship #2: Vertical banner -- 120 x 240 pixels

           

(5)  Bargain Banner: Vertical banner (bottom) -- 120 x 240 pixels

 

Recommendations:

Animation, use of images, addressing your audience (for example, by using the word "retailers" as a text element in ads), and the use of promotional elements (e.g., "Click here for your free promo kit") will all increase your response.

 

E-mail text ads:

E-mail text ads come free with Top Sponsorship, Side Sponsorship #1, and Side Sponsorship #2, or may be purchased separately.  The text ads consist of:
  • Headline
  • 5-6 lines of snappy copy
  • Destination URL

Questions?

Please direct all questions to Dennis Viau at: dviau@icv2.com

 

Send all ad materials to:

Dennis Viau

DViau@ICv2.com

GCO, LLC

448 W. Washington Ave.

Madison, WI  53703

 

Phone: 608-284-9400 (ext. 3)