Line screen:
150
Full page ad:
Trim size = 8.375' x 10.875'
Live area = 7.5' x 10'
Bleed size = 8.875' x 11.375'
Two page double truck ad:
Width:
Trim size = 16.75'
Live area (counting gutter) = 16.25'
Bleed size = 17.25'
Height:
Trim size = 10.875'
Live area = 10.375'
Bleed size = 11.375'
Half page ad (horizontal, bottom half):
Trim size = 8.375' x 5.43
Live area = 7.5' x 5'
Bleed Size = 8.875' x 5.6875'
1/3rd page ad (vertical):
Trim size = 3.292' x 10.875
Live area = 2.792' x 10.375'
Bleed Size = 3.792' x 11.375'
Covers:
Trim size = 8.375' x 10.875'
Live area = 7.5' x 10'
Bleed size = 8.875' x 11.375'
Leave 2.5' at the top of the image for ICv2 logo, etc.
In addition to the space for the logo, we require a 3' by 3' square immediately under the space for the logo along the left hand edge of the cover for our cover lines. This space should be part of the cover illo but not contain any type or images that would interfere with the readability of the cover lines.
Limit type on the cover to 20 square inches (you can tell more about your property on the Table of Contents page, below). Buying the cover ad entitles you to text on the Table of Contents Page -- 'About the Cover.' Please send a maximum of 50 words in a Word document describing the cover image. If you have rights info, please provide as a separate Word document that can be included in the indicia.
Formats:
All ads must be submitted as computer files. 300dpi High-Resolution jpegs, tiffs or PDFs required (if none of these work for you, contact us).
Media:
CD-ROM, DVD-ROM, or e-mail (up to 10mb)
Proof:
Please supply a hard copy of your ad in color with your digital file.
Fonts:
All fonts must be included.
No Crop Marks
No printer marks or crop marks, please.
Send all ad materials to:
Anne Gassere
GCO, LLC
448 W. Washington Ave.
Madison, WI 53703
