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Comic Dollars Flat in July

Vs. 2003

Published: 08/17/2004 12:00am

Dollar sales on comics were flat in July, with a barely perceptible .2% increase over-all as the result of a 1% increase in graphic novel sales.  The market improved by even that amount only because of an increase in the average cover price of comics from $2.80 to $2.91 per comic; piece sales were down (see 'Top Comic Sales Drop in July'). 

 

Sales were much more concentrated this year.  Dollars were up 27% in the top ten comics in 2004, again driven largely by cover prices.  All but one of the top ten comics in 2003 were $2.25, while the top five comics in 2004 were all $2.50 or more.

 

July was the first month since we once again began doing year over year comparisons this year that showed a drop in sales compared to 2003.
 
For the top 300 comics in July, see 'Top 300 Comics Actual--July 2004.'
 
For the top 100 graphics novels in July, see 'Top 100 Graphic Novels Actual--July 2004.'
 
For an over-view and analysis of the best-selling comics and graphic novels in July, see 'Top Comic Sales Drop in July.'
 
For the top 300 comics in June, see 'Top 300 Comics Actual--June 2004.'
 
For the top 100 graphics novels in June, see 'Top 100 Graphic Novels Actual--June 2004.'
 
For an over-view and analysis of the best-selling comics and graphic novels in June, see 'Comic Titles Share the Wealth in June.'  For an analysis of the dollar trends in June, see 'Comics Up 15% in June.'
 
For our index to our reports on the top comic and graphic novel preorders for January 2000 through July 2004, see 'ICv2's Top 300 Comics and Top 100 GNs Index.'
 
 
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Column by Frank Lepore
Lepore looks at the prices paid for singles.