DC has announced that it will provide one free copy of a special retailer variant of All Star Batman and Robin, the Boy Wonder #1 to attending retail organizations a the Diamond/Alliance Retailer Summits in Baltimore and Fort Wayne. The Retailer Variant Edition will feature the pencil version of Jim Lee's cover to issue #1.
Among other notable comic schwag items are Transformers #0 (Gold Edition) from IDW, House of M #1 Madureira Convention Edition from Marvel (Baltimore only), and Fell #1 and Fear Agent #1 limited editions from Image (Baltimore only).
On the game side, retailers can expect samples from WizKids of HeroClix DC Icons and Rocketmen (Baltimore), and NASCAR Race Day and Barbary Coast (Fort Wayne), a copy of Mage: The Awakening from White Wolf, the Sir Bedivere figure from Shadows over Camelot from Days of Wonder (Fort Wayne only), and Full Metal Alchemist promo cards from Joyride.
Although the most important value of trade shows such as the Diamond/Alliance Summits is what's learned, the schwag can help pay for the trip or provide great giveaways, door prizes, or premiums for in-store use.
