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'Civil War' Remains White Hot

Number Ones Help Drive Sales

Published: 07/17/2006 12:00am

Sales of Marvel's Civil War mini-series dropped less than 3% from issue #1 to #2, falling from 260,804 to 253,856 as periodical comics continued to lead the market.  In June a record 18 titles sold over one hundred thousand copies -- a sterling performance that was masked by the fact that June 2006 comic sales were only 2% over those in June 2005 and nearly 10% below May 2006.  

 

Ten of the top 25 titles gained in circulation, while eight declined.  Six new #1s (and a new #2) made the top 25 and helped drive sales.  The 80-page sampler DCU Brave New World #1, which had a cover price of just $1, came in second with estimated sales of 140,844, and the first issue of the new Wonder Woman series was fourth, while Marvel's Civil War: Front Line #1 in the sixth spot and DC's The Flash: Fastest Man Alive #1 at #7 also made the top ten.  Neil Gaiman's reworking of Jack Kirby's Eternals was #17.  Marvel had 14 of the top 25, while DC managed eleven.

 

Marvel recaptured both the dollars and unit market share lead that it had relinquished to DC in May, thanks to a strong performance in periodicals -- DC dominated the graphic novel list taking the top eight spots with Power Girl nosing out Supergirl: Power to become the number one title for the month. 

 

For the first time DC's manga imprint CMX provided some top ten help on the graphic novel list with Fred Gallagher's Megatokyo Vol. 4 taking the sixth spot.  Robert Kirkman's Invincible Vol. #6 grabbed the ninth slot for Image, while the Essential Fantastic Four Vol. 5 rounded out the top ten.  Viz's Naruto Vol. 10, which has dominated bookstore graphic novel sales, came in at #fifteen, and Tokyopop's Kingdom Come Vol. 4 was twenty-first.

 

The top 25 comics in June, with our estimates of the number sold to North American comic stores by Diamond Comic Distributors, are:

 

253,856          Civil War #2 (of 7)

140,844          DCU Brave New World #1

134,278          New Avengers #21

132,580          Wonder Woman #1

125,600          New Avengers #20

122,057          Civil War: Front Line #1

120,404          The Flash: Fastest Man Alive #1

119,991          Astonishing X-Men #15

116,058          Wolverine: Origins #3

112,982          Amazing Spider-Man #533

111,895          52: Week #5

111,420          All Star Superman #4

110,188          52: Week #7

110,188          Justice #6 (of 12)

110,028          52: Week #6

105,107          52: Week #8

103,217          Eternals #1

102,742          Civil War: Front Line #2

  97,807          Wolverine #43

  96,751          Ultimates 2 #11

  95,717          Superman/Batman #27                  

  78,147          Fantastic Four #538

  78,140          Uncanny X-Men #474

  77,918          X-Men #187

  76,686          Green Lantern Corps #1

 

We are estimating actual sales by Diamond U.S. (primarily to North American comic stores), using Diamond's published sales indexes and publisher sales data to estimate a sales number for Batman (the anchor title Diamond uses in its calculations), and using that number and the indexes to estimate Diamond's sales on the remaining titles.  We can check the accuracy of our numbers by comparing the Batman number that we calculate using multiple data points; our numbers for Batman are within 1/10 of 1% of each other, ensuring a high degree of accuracy.
 
For an analysis of the dollar trends in June, see 'Comics Lead Strong Quarter.'
 
For our estimates of actual orders to Diamond U.S. from comic specialty stores on comic books scheduled to ship during June, see 'Top 300 Comics Actual--June 2006.'

 

For our estimates of actual orders to Diamond U.S. from comic specialty stores on graphic novels scheduled to ship during June, see 'Top 100 Graphic Novels Actual--June 2006.'

 

For our estimates of actual orders to Diamond U.S. from comic specialty stores on comic books scheduled to ship during May, see 'Top 300 Comics Actual--May 2006.'

 

For our estimates of actual orders to Diamond U.S. from comic specialty stores on graphic novels scheduled to ship during May, see 'Top 100 Graphic Novels Actual--May 2006.'

 

For our index to our reports on the top comic and graphic novel preorders for January 2000 through June 2006, see 'ICv2's Top 300 Comics and Top 100 GNs Index.'

 
 
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