Dentsu Entertainment USA is bringing the Little Battlers eXperience aka LBX anime series to the U.S.  The LBX series is a multi-media franchise that targets boys from 6-11. It includes video game, toys, manga, and anime components. The anime TV series produced by OLM debuted in Japan on March 2nd, 2011 and airs during TV Tokyo’s coveted prime time programming block.

 

Based on a highly successful animation, toy, video game and manga franchise in Japan known as Danball Senki, the animated series was a joint production effort of video game company and Danball Senki / LBX property creator Level-5 (Professor Layton, Inazuma Eleven), TV Tokyo and Dentsu Inc. with participation from toy company Bandai, publishers Shogakukan and Media Factory, and animation studio OLM (Pokémon, Deltora Quest).

 

At the core of the franchise are the customizable LBX robots.  In the LBX anime series, children in the year 2050 have miniature LBX which they build, customize and play with in robot battles. The protagonist of the series, 13-year-old Van Ridgeway, has control over the LBX <AX-00> model, a super-charged version left for him by a mysterious woman. Van and his friends, with their own unique robots, are now involved in a global conspiracy in which the robot battles have become deadly serious. The friends have joined together to fight for the very safety of the world. robots,

 

In June Level-5 launched a video game based on the property. Like the anime series, which has garnered strong ratings on TV Tokyo, the Danball Senki video game is off to a strong start in Japan, and Dentsu Entertainment USA is looking for broadcasting and licensing partners in North and South America to duplicate that success in this hemisphere.