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'The Dark Spud Rises'!

DC Licenses 'Mr. Potato Head' Figures

Published: 02/15/2012, Last Updated: 02/16/2012 03:02am
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The lure of the “spud” has overcome corporate rivalry as Warner Bros. Consumer Products is teaming with Hasbro for a line of Mr. Potato Head figures based on DC superheroes.  This agreement comes in spite of the fact that Hasbro’s rival Mattel has the master toy license for DC Comics, while Hasbro is the current home of the license for Marvel Comics-based toys.
The DC-based Mr. Potato Head figures are directly inspired by Christopher Nolan’s The Dark Knight Rises, which debuts this summer and is sure to be one of the major movies of 2012.  So naturally Batman will be the first DC Mr. Potato Head figure, which should hit retail in June ahead of the July debut of The Dark Knight Rises

The Dark Spud figure will be followed by a classic Superman Mr. Potato Head and a Wonder Woman Potato Head figure, both of which will be out in plenty of time for the 2012 holiday season.  More DC-based Mr. Potato Head figures are slated for release in 2013.
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