Spidey Tops $1.6 Million
High Sales, High Price
Published: 01/15/2013 02:24am
Marvel sold over $1.6 million retail worth of Amazing Spider-Man #700 to comic stores in December, the top dollar comic in recent memory. Sell-in of over 200,000 copies was supported by an extensive variant program, including numerous "exceed orders," 1:100, 1:150, 1:200 variants, and at a $7.99 retail price, the dollars piled up fast. Extensive publicity about the storyline helped make this a major event book. The lead-in book, #699, appears to have unfilled demand; #698 sold more than #699 (both #698 and #699 have second printings already released).
Marvel also had a big hit with Avengers #1 at over 186,000 copies, but the scale of the dollars wasn’t even close, with less than half the dollars of the #1 book.
The books in DC's "Death of a Family" event were up and down: Batman, for example, was down around 5%, but all of the tie-in titles saw some pretty substantial bumps-- Detective Comics #15 (+31,835), Batman and Robin (+14,335), Batgirl #15 (+2127), Nightwing #15 (+23,687), Teen Titans #15 (+28,962), and Red Hood and the Outlaws #15 (+26,393). Also of note, DC's Justice League (Part 1 of the "Throne of Atlantis" storyline crossing over with Aquaman) saw an uptick of 2% while Aquaman #15 saw orders increase over 30%.
The Walking Dead Vol. 1 mustered nearly 10,000 sales out of the direct market in December, with gifts of the first volume a great sign for the future of the franchise.
Here are ICv2's estimates of the direct market North American sales of the "Top 25" comics sold through Diamond Comic Distributors in December of 2012:
200,966 Amazing Spider-Man #700
186,989 Avengers #1 NOW
151,568 Batman #15 (DOTF)
115,074 Justice League #15
106,395 Detective Comics #15 (DOTF)
93,894 Avengers #2 NOW
90,334 Cable and X-Force #1 NOW
89,878 Batman and Robin #15 (DOTF)
83,798 All New X-Men #3 NOW
83,396 Thunderbolts #1 NOW
80,665 All New X-Men #4 NOW
75,947 Aquaman #15
75,341 Batgirl #15 (DOTF)
74,904 Amazing Spider-Man #699
74,407 Nightwing #15 (DOTF)
74,363 Green Lantern #15
68,707 Teen Titans #15 (DOTF)
66,245 Amazing Spider-Man #699.1
64,626 Avengers Arena #1 NOW
64,377 Captain America #2 NOW
64,103 Red Hood and the Outlaws #15 (DOTF)
63,653 Indestructible Hulk #2 NOW
61,298 Action Comics #15
60,569 Batman The Dark Knight #15
60,215 Deadpool #3 NOW
For an overview and analysis of comic sales in December, see "Spidey Tops $1.6 Million."
For our estimates of actual sales by Diamond U.S. from comic specialty stores on comic books shipped during December, see "Top 300 Comics Actual--December 2012."
For our estimates of actual sales by Diamond U.S. from comic specialty stores on graphic novels shipped during December, see "Top 300 Graphic Novels Actual--December 2012."
For our estimates of actual sales by Diamond U.S. from comic specialty stores on comic books shipped during November, see "Top 300 Comics Actual--November 2012."
For our estimates of actual sales by Diamond U.S. from comic specialty stores on graphic novels shipped during November, see "Top 300 Graphic Novels Actual--November 2012."
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