Fifty violations of comic street dates were detected by the secret shopper program run by Diamond Comic Distributors in 2013, a Diamond spokesperson told ICv2 in response to an inquiry. On a percentage basis, assuming each store is visited at least once a year, this is roughly consistent with the 98% compliance rate Diamond discovered the first month it ran the program, back in 2011 (see "Diamond Finds 98% Compliance with Street Dates").
The use of a secret shopper program to monitor compliance to comic street dates was implemented when the Day-Early Delivery program, by which Diamond delivers comics to retail stores the day before they are to be put on sale, was launched (see "Diamond Details Day Early Delivery").
It’s surprising that despite the knowledge that compliance is being monitored (retailers are charged $4 a week to participate in the Day-Early Delivery program, to cover the costs of the monitoring), and after years of enforcement with sanctions for violating the street date, retailers continue to violate street dates in roughly the same percentage.
Sanctions range from one month to three month suspensions of Day-Early Delivery service, or in the casee of a three-time violator, a permanent ejection from the program.
Detected by Secret Shoppers
Posted by ICv2 on March 13, 2014 @ 1:36 am CT
MORE NEWS
'Sound Loaders'
April 24, 2024
Bandai will release One Piece TCG Sound Loaders : card loaders for One Piece TCG with background music and sound effects from the One Piece anime.
Not Even Direct Sales from GW Webstore
April 24, 2024
Games Workshop’s blind pack Warhammer Heroes Series 4 will be available in select Target stores and on the Target website, but not available from Games Workshop’s own webstore.
MORE COMICS
From Marvel Comics
April 24, 2024
On sale May 29, Wolverine #50 celebrates both 50 years of Wolverine and 50 issues of Benjamin Percy's acclaimed run.
With New 'Kill Shakespeare'
April 24, 2024
Gemstone Publishing is entering the original graphic novel market for the first time with a publishing program around the Kill Shakespeare property.