'Bella Sara' TV Supporting Sales

Through Multiple Channels

TV commercials to support sales of Hidden City Games' Bella Sara kicked off on March 12th on Nickelodeon, Cartoon Network, and ABC Family, hitting 80% of the country.  The venues were chosen in order to reach the target demographic of kid and tween girls.  The ads will run for 13 weeks, until June 10th.  After a four week hiatus, they'll likely go back on for another 13 week flight.  A regional test that ran last fall in Seattle and San Diego provided the basis for this national rollout of advertising.

Bella Sara Series 2 shipped to distribution March 1.  Channels include hobby distributors (see 'Bella Sara Available to Hobby'); mass market retailers including Blockbuster, K-Mart, Target, Toys R Us, and Wal-Mart (see 'Bella Sara Goes Mass Market'); and stores serving the equestrian market.  The new set adds flying, swimming, and fantasy horses. 

A form of organized activities is planned for hobby stores, which will provide for cooperative play and activities for the target market.