Hasbro subsidiary Wizards of the Coast has announced that it plans to release 'limited quantities' of the first action figures based on Magic: The Gathering this fall. Magic Action Figures will feature character images from cards rendered into three-dimensional figures. Each figure will be packaged with a randomly inserted Magic 7th Edition card.
The six figures announced for the first series include characters based on four 'time-honored cards' (Serra Angel, Lord of Atlantis, Sengir Vampire, and Erhnam Dinn), and two from the Odyssey expansion (Kamahl--Pit Fighter and Shadowmage Infiltrator).
WotC says there are more than six million MTG players in 52 countries and 80,000 official tournaments each year. A significant percentage of those players may already be figure collectors, providing a built-in base. WotC's designation of the figures as 'collectible,' and distributing the first series on a limited basis will also probably give the figures some collector cachet for those that collect Magic cards.
