WizKids Plans Two '08 Clone Wars Releases

For Star Wars PocketModel TCG

WizKids will release two Clone Wars products for its Star Wars PocketModel TCG this year.  The first will street on July 26th, along with a wave of other Clone Wars merchandise (see “Clone Wars Rolls In”).  Star Wars PocketModel TCG: Clone Wars will be supported with a sampling program and release day kits.  Additionally, it will be timed to arrive in stores on July 25th, a day in advance of the street date of July 26th, so retailers can be prepared for opening with their Clone Wars product early on Saturday. 

The $150,000 sampling program will include sample packs for hobby stores and Toys R Us, coupled with an online advertising program on Cartoon Network and Star Wars Websites that will direct consumers to a store locator that will include hobby and TRU stores. 

A release day kit will include ships and cards for promotional use, probably limited to stores meeting pre-order minimums. 

A second, as yet unnamed, Star Wars PocketModel release featuring Clone Wars is planned for October.