Manga Publishers Go Original
For New Material
Published: 07/14/2008 12:00am
Viz Media has now become the latest manga company to look to original content from American and European sources for growth opportunities. With its announcement that it is reviewing portfolios at San Diego Comic Con (see “Viz Seeks Original Comics”), Viz joins the other two companies in the top three, Del Rey and Tokyopop, by beginning to build content from scratch.
Tokyopop has its Rising Stars of Manga and “world manga” titles; Del Rey’s expanding portfolio includes titles based on literary properties (with and without the Dabel Brothers) and the occasional rock star (Avril Lavigne). And Dark Horse, of course, was a publisher of American titles before it began publishing manga titles decades ago.
Viz also has company as an American subsidiary of Japanese parent(s) looking to material from the
With manga market growth in
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