Cartoon Network and LEGO have agreed on a multi-platform promotion for LEGO’s new line of Bionicle toys.  The on-air portion of the promo will kick off during Cartoon Network’s highly rated Friday night action block (see “Clone Wars Scores Highest Ratings Ever”) on October 17th with a 90-sccond Bionicle music video. 

In addition to the music video and Bionicle commercials during appropriate Cartoon Network offerings, the promotion extends to an exclusive online Bionicle game debuting on the Cartoon Network Website.  The online game has three different levels with one different level to be unveiled in three successive weeks beginning this week.

Papercutz is publishing Bionicles graphic novels (see "Bionicle Graphic Novels").