Kurt Hassler on Yen Joining Orbit
And the State of the Market
Published: 10/28/2008 02:20pm
Yen Joins Orbit”), ICv2 caught up with Hassler and asked him a few questions about the effect of the internal reorganization on Yen Press and the current state of the manga market in North America.
Will this reorganization result in any change in the trade dress of Yen Press titles—i.e. the addition of an Orbit symbol, etc.?
Will this result in any changes to Yen Press’ release schedule for 2009?
Roughly how many titles do you anticipate publishing in 2009 under the Yen imprint?
What’s your take on the current state of the manga market in
The reaction to Yen Plus has been overwhelmingly positive. Based on the feedback we’ve received, fans have been thrilled with the title mix and diversity of the selection. We don’t have any changes planned at the moment (other than some lineup changes that will be clarified in the coming months), but the key to success is always revising your strategies based on an evolving market.
How has your reporting structure changed as a result of Yen joining the Orbit Division?
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