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'Secret Invasion' Finishes on Top

Returning Titles Finish on Top

Published: 01/20/2009 12:00am

Marvel’s Secret Invasion miniseries ended its run where it began at the top of the list of periodical comics.  The finale in the series, Secret Invasion #8, topped the comics chart by a wide margin in December with sales through Diamond Comic Distributors estimated by ICv2 at over 152,000, a mere 1.5% drop from sales of the previous issue.   Throughout its run Secret Invasion has dominated comic sales, and its absence along with those of Final Crisis, New Avengers and Mighty Avengers explains November’s precipitous drop in sales of periodical comics.  All the key titles missing in November returned in December including the fifth issue of DC’s Final Crisis, which finished a solid #2 and appears to be a strong contender to take over the top spot with its next two issues. 

 

Marvel’s new Dark Reign series, which deals with the aftermath of the Secret Invasion event as power in the Marvel Universe shifts toward Norman Osborn, is off to a solid start.  Secret Invasion: Dark Reign, a one-shot, finished at #3, while Dark Reign New Nation ended up at #22 and New Avengers #48 and Mighty Avengers #20, both issues with Dark Reign ties also made the top 25.  Both issues of Brian Michael Bendis’s New Avengers that shipped in December finished in the fourth and fifth spots followed by two issues (#682 and #683) of Batman written by Grant Morrison.

 

Only three comics in the top 25 (Uncanny X-Men #505, Detective Comics #851, and Green Lantern #36) posted increases over previous issues, while 20 titles declined (two new series debuted in the top 25).  Marvel's Ultimatum, which led all comics in November, suffered the biggest drop of all as issue #2 fell to the tenth spot.

 

For the second straight month Marvel had 14 titles in the top 25, while DC had 10 and Dark Horse one (Buffy the Vampire Slayer #20 in seventeenth place).

 

DC Comics dominated the graphic novel list with eight out of the top 15 titles. DC took the top three graphic novel spots led by Brian Azzarello's The Joker hardcover, which was clearly the most potent release of Q4, followed by Alan Moore's amazing  Watchmen in second place and Jack of Fables Vol.4 in third.  Viz Media's Naruto Vol.33 was in fourth place followed by two Dark Horse Star Wars collections (Clone Wars Vol.2, and Legacy Vol.4) and then another Viz manga title, Bleach Vol.25, at number 7.

 

Here are ICv2's estimates of the sales by Diamond Comic Distributors to comic stores on the top 25 comic titles in December:

 

152,429           Secret Invasion #8 (of 8)

109,181           Final Crisis #5 (of 7)

102,928           Secret Invasion: Dark Reign

  95,703           New Avengers #47

  93,908           New Avengers #48

  93,469           Batman #682

  90,272           Batman #683

  87,786           Hulk #9

  86,085           Mighty Avengers #20

  85,627           Ultimatum #2 (of 5)

  83,356           Wolverine #70

  82,271           Uncanny X-Men #505

  79,953           Batman #684

  75,803           Justice League of America #28

  73,784           Thor #12

  72,728           Justice League of America #29

  71,896           Buffy the Vampire Slayer #20

  71,186           Captain America #45

  69,784           Amazing Spider-Man #579

  69,662           Justice Society of America #21

  68,905           Amazing Spider-Man #581

  68,485           Dark Reign New Nation

  67,615           Justice Society of America #22

  64,961           Detective Comics #851

  64,755           Green Lantern #36


We are estimating actual sales by Diamond U.S. (primarily to North American comic stores), using Diamond's published sales indexes and publisher sales data to estimate a sales number for Batman (the anchor title Diamond uses in its calculations) and using that number and the indexes to estimate Diamond's sales on the remaining titles.  We can check the accuracy of our numbers by comparing the Batman number that we calculate using multiple data points; our numbers for Batman are within 1/10 of 1% of each other, ensuring a high degree of accuracy.

For an analysis of the dollar trends in December, see "Comics Have a Strong December."

For our estimates of actual orders to Diamond U.S. from comic specialty stores on comic books scheduled to ship during December, see "Top 300 Comics Actual--December 2008."

For our estimates of actual orders to Diamond U.S. from comic specialty stores on graphic novels scheduled to ship during December, see "Top 300 Graphic Novels Actual--December 2008."

For our estimates of actual orders to Diamond U.S. from comic specialty stores on comic books scheduled to ship during November, see "Top 300 Comics Actual--November 2008."

For our estimates of actual orders to Diamond U.S. from comic specialty stores on graphic novels scheduled to ship during November, see "Top 300 Graphic Novels Actual--November 2008."

For our index to our reports on the top comic and graphic novel preorders for January 2000 through December 2008, see "ICv2's Top 300 Comics and Top 100 GNs Index."
 
 
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