Limited edition figure producer Kidrobot has announced that Rob Felton has joined the company as Vice President of Marketing.  Felton will develop a unified marketing strategy for Kidrobot and develop additional entertainment and multimedia initiatives with Kidrobot majority investor Wildbrain. 

We last heard from Felton as associate publisher of Wizard (see “Felton Leaves Wizard”).  He also had posts as Associate Publisher for License! Global, and EIC of Toy Book.