'Hannah' Laps Street Racers
Published: 04/12/2009, Last Updated: 11/30/1999 12:00am
Disney’s Hannah Montana the Movie topped the Easter weekend box office with a better than expected $34 million total, while Fox’s Dragonball Evolution underperformed and ended up at #8. Last week’s winner Fast and Furious dropped 59.4% but still earned an estimated $28.8 million, while Dreamworks’ Monster vs. Aliens finished third in its third weekend of release, dropping just 30.6% and adding $22.6 million to its stellar $141 million cumulative. The combined strength of the top three films helped push the box office nearly 50% over the same frame in 2008, setting an all-time record for the Easter weekend in the process.
Hannah Montana the Movie earned $17.3 million on Friday, posting the biggest opening day ever for G-rated live-action movie. As expected the audience for the Hannah Montana movie was overwhelming female (91%) and under the age of 25 (77%). Hannah Montana the Movie’s $34 million debut was the second largest weekend bow ever for a G-rated live action movie trailing only High School Musical 3’s $43 million debut. Even though the Hannah Montana movie posted a solid “A” CinemaScore from its opening weekend audience, “legs” could be a problem. High School Musical 3, which appeals to the same young female audience, currently holds the dubious distinction of posting the largest opening for a film that failed to reach $100 million at the domestic box office.
Two other films debuting this Easter, Observe and Report and Dragonball Evolution, proved to be disappointments. Seth Rogen’s R-rated mall cop comedy Observe and Report demonstrated that it is certainly not in the same box office league as Kevin James’ Paul Blart, Mall Cop, which has been one of the surprise box office hits of 2009. Observe and Report earned an estimated $11.1 million, which was below expectations though not disastrous. But the movie’s “C” CinemaScore certainly does not bode well for the film’s future prospects. Critics have applauded Rogen for going against type and playing a thoroughly unlikable character, while audiences evidently came to a very different verdict.
Fox certainly doesn’t expect to do as well with Dragonball Evolution in
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