The Campaign for a Commercial-Free Childhood pronounced Hasbro’s new TV joint venture with Discovery (see “Hasbro Buys into Discovery Kids”) “a new low in children’s television,” calling it “a network devoted to showing infomercials for Hasbro’s toys and games.”   

The organization urged the FCC to take “a long, hard look at this new venture as they consider whether their current restrictions on embedded advertising are adequate to protect children.”