Packaged media sales of anime continue to decline in Japan, with an 8.8% drop in the first half of 2009, according to the Japan Video Software Association, via AV Watch and Anime News Network.  This follows an 11.9% drop in the first half of 2008. 

Anime sales actually dropped more slowly than the over-all market for home video in Japan, which declined 9.7% in the first half.  And anime still represents over 30% of home video dollars, and over 56% of Blu-ray sales.