DC Becomes More Bi-Coastal
But Publishing Stays in the Big Apple
Published: 09/21/2010, Last Updated: 09/22/2010 01:56am
DC Entertainment has announced its long-awaited relocation plan that is designed to integrate the company more completely with its Hollywood-based Warner Bros. parent company, a process that began with the creation of DC Entertainment last September (see “Warner Forms DC Entertainment”). DC, which has long had offices for movie development in
According to the press release: “The relocation process is scheduled to be completed by the end of 2011, with DCE’s businesses related to the development and production of feature films, television, digital media, video games and consumer products as well as the company’s administrative functions relocating to a Warner Bros.-managed property in
DC’s publishing operations will stay in
DC’s President Diane Nelson sees the restructuring as a win-win: “These organizational changes reinforce the strengths of DC’s greatest legacies – most importantly its people and its creative talent – and offer greater opportunity for maximum growth, success and efficiency in the future. Our two offices will stretch and build their respective areas of focus, while prioritizing and aggressively striving to connect and cooperate more strongly than ever before between them and with their colleagues at Warner Bros.”
Time zones be damned, Warner Bros. President Jeff Robinov to whom Nelson reports, also believes that the bi-coastal company will be able function effectively: “This strategic business realignment allows us to fully integrate and expand the DC brand in feature films as well as across multiple distribution platforms of Warner Bros. and Time Warner. We are creating a seamless, cohesive unit that will bring even more great characters and content to consumers everywhere.”
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