Reed Exhibition reported attendance of 34,000 for its Chicago show C2E2 in its second year (see “C2E2 Photos, Part 1”), a 24% increase over the 27,500 the show reported in 2010 (see “C2E2 Launches with 27,500”). 
 
“I believe the show took a big step forward this year,” ReedPop VP Lance Fensterman told ICv2.  “There are a lot of steps left to take, but on balance I am really pleased.”