Warner/DC Expands Relationship With Lego
Superhero Figures & Playsets Due in 2012
Published: 07/19/2011 09:11pm
Warner Bros. Consumer Products is expanding it relationship with toymaker Lego and providing the toymaker with access to DC Comics’ extensive library of comic book heroes, which will enable the Danish construction toy specialists to launch a series of Lego Super Heroes figures and playsets starting in 2012.
According to Variety, the multi-year deal will result in Lego producing a first wave of 13 figures in January that will include Batman, Superman, Wonder Woman, Green Lantern, as well as villains the Joker, Bane, Harley Quinn, and Lex Luthor.
Lego playsets will eventually allow kids to construct the characters, vehicles, and worlds of some of the most iconic comic book characters.
The first toys will be on display at the Lego booth at Comic-Con where Lego will give away 3,000 minifigures of Batman, Superman and Green Lantern as part of a promotional contest that will run from August to December in which fans will create videos, photos, or illustrations of the figures to win trips to Legoland and the Warner Bros. Studio.
|Confessions of a Comic Book Guy--All-New, All-Different|
|Location is Everything: How Comics Retailers Can Benefit from New Trends in Geo-based Marketing|
|Rolling for Initiative--Of Black Fridays, Crabs and Cryptozoic|
|DVD Round-Up: 'The Wolverine,' 'Iron Man & Hulk,' 'The Simpsons,' & 'Transformers Prime'|
|Confessions of a Comic Book Guy--The True Meaning of Thanksgiving|
|Wonder Woman Cast for 'Batman vs. Superman'
Gal GadotGal Gadot, from Fast & Furious franchise, cast as the Amazonian princess.