ICv2: Marvel Baits DC With Swap Offer

'Fear Itself' Variant for Unsold 'Flashpoint' Tie-Ins

Posted by ICv2 on July 26, 2011 @ 3:48 pm CT

In a replay of highly competitive gesture from 2010 (see “Big Two—It’s On!”) Marvel Comics has announced a campaign to get retailers to exchange unsold copies of certain of DC’s Flashpoint series for a limited edition copy of Fear Itself #6 with a variant cover by Ed McGinness. For every 50 stripped covers from a list of DC Flashpoint tie-ins (see below) sent to Marvel by retailers, Marvel will send the retailer one copy of the Fear Itself #6 variant.

David Gabriel, Marvel Senior Vice President of Publishing, Sales and Circulation, explained, “In these tough economic times, feel it’s our duty to help. After the overwhelmingly positive response to our Comics For Comics programs, through which we received tens of thousands of covers, we’re excited to provide retailers with the chance to help their stores through selling an ultra-rate variant.”

All submissions must be received by Marvel by August 12th. No second printings, third printings, variants, are accepted as part of this promotion. Only the specific issues of the series listed below are eligible:

Flashpoint Abin Sur The Green Lantern #1

Flashpoint Batman Knight of Vengeance #1

Flashpoint Citizen Cold #1

Flashpoint Deadman and the Flying Graysons #1

Flashpoint Deathstroke The Curse of Ravager #1

Flashpoint Emperor Aquaman #1

Flashpoint Frankenstein Creatures of Unknown #1

Flashpoint Green Arrow Industries #1

Flashpoint Grodd of War #1

Flashpoint Hal Jordan #1

Flashpoint Kid Flash Lost #1

Flashpoint Legion of Doom #1