Dynamite Entertainment has acquired a license to produce comics based on Paizo Publishing’s Pathfinder Roleplaying Game. The first comics will be launched in 2012.
The Pathfinder RPG
has become a strong competitor for long-time RPG category leader Dungeons & Dragons,
with sales that top Wizards of the Coast's D&D RPG
at times (see “Top 5 RPGs—Summer 2011
”). This new license sets up a competitive situation on the comic front, where IDW Publishing has the license for comics based on Wizards of the Coast’s Dungeons & Dragons
. The comics based on D&D
appear to be settling in at around 8,500 copies per issue in the comic store market (see “Top 300 Comics—November 2011
”), with higher sales on first issues, etc.
Paizo Publishing and Dynamite Entertaining are planning cross-promotions to raise awareness of the Pathfinder