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First Half Comic Sales Up 18%

In Comic Stores

Published: 07/06/2012, Last Updated: 07/09/2012 05:53pm
Tops in June
Sales of comics and graphic novels in comic stores were up 18.16% for the first half of 2012 compared to the first half of 2011, according to numbers released by Diamond Comic Distributors today.  June helped that total, but actually pulled the average down a little, with total comics and graphic novel sales in June 2012 up 10.74% compared to June 2011.  As we pointed out last month (see "Comic Sales Soar in May", the 43.76% increase in sales in May 2012 over May 2011 was partially fueled by a difference in the number of sales weeks in the month; June evened things out a bit. 
DC and Marvel were neck and neck in market share in June, with Marvel narrowly edging DC 33.77% to 33.03%.  Image Comics, now always tough to beat behind The Walking Dead sales, came in 3rd with 7.36%; IDW Publishing 4th at 6.22%, Dark Horse Comics 5th at 4.51%, Dynamite Entertainment 6th at 2.82%, and BOOM! Studios 7th at 1.25%. 
Marvel bracketed the top 10 comic sales charts with two issues of Avengers vs. X-Men at #1 and #2 and Spider-Man #1 and AVX VS #3 at #10.  DC took the rest of the top ten.  Batman and Justice League were #3 and #4, respectively, with four Before Watchmen books taking #5 through #8 (in order, Minutemen, Comedian, Silk Spectre, and Nite Owl).
The top graphic novels in comic stores in June came from a more diverse set of publishers, with The Walking Dead Vol. 16 taking #1; the new League of Extraordinary Gentlemen from Top Shelf taking #2, the venerable Watchmen taking #3 behind a DC incentive program tied to Before Watchmen, Dynamite’s The Boys Vol. 11 taking #4, and DC’s Batman: Detective Comics Vol. 1 HC, a "New 52" collection, taking #5.
Looked at as a whole, the top comics and graphic novel charts for June are an extraordinary statement on the creativity of Alan Moore.  The spin-offs from his seminal creation took four of the top ten comic slots, and two of his graphic novels, one over 20 years old and one brand new, took the #2 and #3 spots on the graphic novel charts.
One other top product chart released today worth mentioning: HeroClix is on a total tear in comic stores, with HeroClix products taking the top six game slots in comic stores in June, led by DC HeroClix: The Dark Knight Rises Boosters.

For an overview and analysis of comic sales in June, see "Eight Comics Over 100,000 in June"

For our estimates of actual sales by Diamond U.S. from comic specialty stores on comic books shipped during June, see "Top 300 Comics Actual--June 2012."

For our estimates of actual sales by Diamond U.S. from comic specialty stores on graphic novels shipped during June, see "Top 300 Graphic Novels Actual--June 2012."

For our estimates of actual sales by Diamond U.S. from comic specialty stores on comic books shipped during May, see "Top 300 Comics Actual--May 2012."

For our estimates of actual sales by Diamond U.S. from comic specialty stores on graphic novels shipped during May, see "Top 300 Graphic Novels Actual--May 2012."

For an overview and analysis of the best-selling comics and graphic novels in May, see"'Avengers Vs. X-Men' Dominate in May."  For an analysis of the dollar trends in May, see"Comic Sales Soar in May."

For our index to our reports on the top comic and graphic novel preorders for January 2000 through June 2012, see "ICv2's Top 300 Comics and Top 300 GNs Index."
 
 
The Retailer Side of ComiXology Acquisition
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ICv2 asked comiXology for clarification on the impact on its retailer programs.