Alternative Comics is resuming publishing operations under Marc Arsenault of Wow Cool.  Alternative Comics will release Injury #4 as its first new title in almost four years on October 10.  Created by Ted May, Injury had been previously published by Buenaventura Press, culminating in three issues between 2007 and 2009.  May is serving as co-publisher on this new venture.

Established in 1993 by Jeff Mason, Alternative Comics was a multiple Eisner, Harvey, and Ignatz award-winning publisher whose roster included Ed Brubaker (Captain America), Brandon Graham (Prophet), Nick Bertozzi (Rubber Necker), Graham Annabele (Grickle), James Kochalka (Peanut Butter & Jeremy), Gabrielle Bell (When I'm Old), Sam Henderson (Magic Whistle), Matt Madden (A Fine Mess), and numerous others.  In 2008, Mason left publishing and pursued a career as a criminal lawyer in Gainesville, Florida.  The new Alternative will be headquartered in Cupertino, California. 

Arsenault, a veteran of the comic book industry since the 1980s who worked for Tundra and Fantagraphics Publishing as an Eisner-nominated editor and art director, plans not only new titles but also rereleasing Alternative's extensive back-stock.  Alongside Injury, Alternative will also relaunch Henderson's Magic Whistle, with issue twelve premiering at the Brooklyn Comics Graphics Festival in November 2012.  A complete catalog of its Spring 2013 titles is slated for August.  Diamond Comics and Last Gasp Books will continue to handle distribution for the independent publisher.