Gen Con News:At last week’s Gen Con game fair, ICv2 had an opportunity to meet with Jodi Wasserman, Director of Marketing for The Upper Deck Company to learn more about the Marvel Super Hero Squad mall demo tour. She describes the mall tour program:
"We have a mall tour through Simon Malls from the Fun Factory. It stops at 27 different locations and started on August 9th in St. Petersburg, Florida. It goes across the country through November, all the way through to California. At the mall tour you can check out Super Hero Squad, and do demos. We’re giving out some sample packs. And, in addition, we made these great over-sized Spectacular Spider Man cards that are a driver to sales and tell a little bit about the product.”
Marvel Super Hero Squad is a collectible card game released earlier this year to tie in with the Gazillion Marvel Super Hero Squad Online game. For more details, see "Preview: 'Marvel Super Hero Squad TCG.'"
Simon Malls’ Fun Factory mall tour features free programs and one-on-one demos for kids and families at malls across the country. In addition to Upper Deck, Fun Factory will feature games from other publishers, including Gogo’s Crazy Bones, Imperial Toy LLC, and Moshi Monsters.
Currently scheduled Fun Factory mall tour events include:
August 25: Montgomery Mall, North Wales, PA.
August 26: Quaker Bridge Mall, Lawrenceville, NJ.
August 28: Livingston Mall, Livingston, NJ.
September 1 & 2: South Hills, Bethel Park, PA.
September 8: Castleton Square Mall, Indianapolis, IN.
September 15: Gurnee Mills, Gurnee, IL.
September 16: Orland Square, Orland Park, IL.
September 22 & 23: Southridge Mall, Greendale, WI.
September 29: Southdale Center, Edina, MN.
October 6: Tacoma Mall, Tacoma, WA.
October 7: Northgate Mall, Seattle, WA.
October 13 & 14: The Great Mall of the Bay Area, Milpitas, CA.
October 20 & 21: Brea Mall, Brea, CA.
October 27: Town Center at Aurora, Aurora, CO.
November 3 & 4: Independence Center, Independence, MO.
November 10: Grapevine, Grapevine, TX.
