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New 'Lone Ranger' Poster

After Production Wrapped

Published: 10/03/2012 12:55am
A new poster for The Lone Ranger has been released, portending what will undoubtedly be a long flow of promotional images and videos for the hugely expensive tentpole. Production wrapped last week after a long and costly shoot (see “Lone Ranger Wrapping”), and it’s going to take a major marketing effort, especially for a western, to make back the mammoth investment this film represents. Luckily, that means a lot of support for licensed material such as the Dynamite comics, regardless of how the movie eventually does. 
Premiere date is May 31, 2013.
 
Rolling for Initiative--How to Sell Me Your Game (or Your Comic or Anything Else)
Column by Scott Thorne
This week, Thorne describes the process of selling a game (or other product) to a retailer.