Nearly Half of Retailers to Participate
In Small Business Saturday
Published: 11/12/2012 01:47am
A survey conducted on behalf of the National Federation of Independent Business and American Express indicates that 46% of independent merchants intend to use Small Business Saturday in their holiday strategy. Although the event is currently in its third year (see “Small Business Saturday”), this is the first year for the survey.
The survey also showed how participating retailers will promote the event:
46% will create coupons for future offers or discounts.
25% will offer free gift wrapping.
23% will use giveaway prizes or host contests.
20% will give away free items with purchase.
American Express offers free downloadable marketing materials, including online banners and logos, signage, and social media and e-mail templates, at the Small Business Saturday Website.
|Confessions of a Comic Book Guy--All-New, All-Different|
|Location is Everything: How Comics Retailers Can Benefit from New Trends in Geo-based Marketing|
|Rolling for Initiative--Of Black Fridays, Crabs and Cryptozoic|
|DVD Round-Up: 'The Wolverine,' 'Iron Man & Hulk,' 'The Simpsons,' & 'Transformers Prime'|
|Confessions of a Comic Book Guy--The True Meaning of Thanksgiving|
|New 'Spidey 2' Posters
Giant 3 -in-1 Banner AdNew 3-in-1 banner ad confirms Green Goblin ahead of Thursday's trailer.