Season 3 of HBO’s Game of Thrones
will premiere on March 31st, according to the network. The show, which drew 11 million viewers per episode on HBO during its second season (as well as 4 million pirated downloads, see "'Game of Thrones' Is Most Pirated TV Show
"), drove big sales of games (see "Top 10 Board Games--Spring 2012
") and comics (see "Top 300 Graphic Novels--June 2012
") during the last season. As anticipation for Season 3 builds and the show starts airing, those sales can be expected to kick up again from their lower level between seasons.
A number of new actors will appear in Season 3, including Diana Rigg of Avengers
fame and Coldplay drummer Will Champion, according to Hollywood Reporter
. The new season will be drawn from half the material in A Storm of Swords