Toy Sales Soft
Going into Holidays
Published: 11/16/2012 01:33am
Toy sales are running at 5 to 6% below last year going into the holidays, according to BMO Capital Markets toy analyst Gerrick Johnson, as reported by CNBC. Early season sales in September and early October were good, but those now appear to have been sales pulled forward by layaway plans, the report said.
If current trends continue, the toy market would show the worst year over year change since the analysts’s report began in 1980. A lack of hits was the biggest reason cited for the soft sales to date.
Hasbro was having trouble with its boys category, according to its most recent quarterly report (see "“Hasbro's Game Sales Stabilize"), with the category down 12% vs. 2011 in Q3, although games had stabilized, led by growth in its Wizards of the Coast division.
|Confessions of a Comic Book Guy--Oh, Not This Again…|
|Personal Branding Leaves a Mark on the Geek Culture Industry|
|Rolling for Initiative--'Pathfinder' and the 5th Coming of 'Dungeons & Dragons'|
|DVD Round-Up: Lost 'Doctor Who,' 'Bettie Page,' & 'Big Bad Wolves'|
|Confessions of a Comic Book Guy--Danger: Slippery Slope|
|Ed Sherman of Rising Sun Comics on Kevin Hamric Interview|
|Travis Severance of Millennium Games and Hobbies on 'HeroClix Organized Play'|
|Andy Battaglia of Comics Etc. on 'HeroClix Organized Play'|
|Dave Salisbury of Fan Boy Three on Games Workshop's ' White Dwarf'|
|Joe Krolik of Comics America on Comic Book Variants|
|Confessions of a Comic Book Guy--Oh, Not This Again…
Column by Steve BennettThis week, Bennett looks at the new Teen Titans cover controversy.