Tablets Damping Toy Sales?
May Be Behind Soft Christmas
Published: 12/28/2012 03:05am
Tablets were a hot gift this holiday season, and may be diverting funds that otherwise would be spent on toys, according to the New York Post. The toy biz is set to post a 3-4% decline in 2012, the worst year-over-year change in 30 years, according to a BMO Securities analyst interviewed by the Post. This is believable given early reports that tracked fewer container-loads of toys coming into the country before the holidays (see "Toy Imports Down 13%").
Tablets are being given as gifts to kids as young as three years old and toy executives are "terrified" of the trend, according to UPI. An analyst from Needham & Company described the situation. "The top two guys, Mattel and Hasbro, they are terrified," he said. "They should be terrified, but the official party line is they’re not terrified."
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