Under a new agreement with Marvel, Feld Entertainment will mount Marvel-based arena shows across North America and around the world. The shows will feature Marvel characters such as Spider-Man, Iron Man, Avengers, and X-Men along with key villains in story-based productions with special effects, pyrotechnics, aerial displays, martial arts, and other show elements. 

Feld has a 33-year relationship with Marvel parent Disney on such shows as Disney on Ice and Disney Live. Feld also operates Ringling Bros. and Barnum & Bailey circuses, Monster Energy Supercross, Nuclear Cowboyz, and other arena shows.

Marvel Universe Live will launch in July 2014 with an 85-city North American tour before beginning a world tour.