At the recently concluded GAMA Trade Show, Games Workshop said that due to the positive response from retailers, it is speeding up the planned roll-out, and now plans to have reps in every region of the country by June. The program began in the Northeast, which is currently served by five road and four office reps at GW headquarters in Glen Burnie, Maryland. The West region rolled out in December, with a regional headquarters in Westminster, California. Both the South and Midwest regions are now planned for roll-out in June, with the South serviced out of the Memphis area and the Midwest out of the Chicago area. The regions are organized so that each has five of the top 20 metro areas in the country, with one field rep in each of those top metro areas.