Disney Has 80% Share
Of Entertainment Licensing
Published: 06/18/2013 01:06am
Variety. Disney has six of the top ten entertainment properties, and eight of the top 20. Star Wars is #2 (behind Disney Princess), and Spider-Man is the top Marvel property on the list at #16.
The total retail sales of licensed products in the entertainment category were up 2.8% last year, to $49.3 billion, which puts Disney’s share at $39.4 billion.
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