Interview: 'YGO!' Sales Up 40%
Plus Upcoming Releases
Published: 07/23/2013, Last Updated: 07/24/2013 05:48am
Comic-Con News: We caught up with Konami Digital Entertainment Vice President Card Business Yumi Hoashi at San Diego Comic-Con, where she talked about what the expanding TV presence for Yu-Gi-Oh! is doing to sales, and filled us in on the company’s Yu-Gi-Oh! plans for the rest of 2013.
Could you talk a little bit about what’s been happening with the exposure for the Yu-Gi-Oh! television series and what impact that has had on the sales of the game?
Nicktoons started stripping the classic Yu-Gi-Oh! series back in March on Monday to Fridays and then they started broadcasting Zexal on Saturdays and Sundays in April. Our sales are definitely a lot more robust and overall in both the hobby and mass market sales have increased, I’d say on average, around 40 percent.
How have the ratings been on Nicktoons?
I know that Nicktoons is extremely happy with the ratings for Zexal, and for Nicktoons over-all, I think, the ratings are really solid.
And you’re also still on Vortexx (see "'YGO!' on Vortexx"), correct?
Yes we are. We’ve got the classic series as well as the Zexal series on Vortex once a week.
That’s twice, all together, on Saturday morning, right?
On August 30th the first set of our annual tins is being released. All four tins this year feature the “Dragon Rulers” from Judgment of the Light. The "Dragon Ruler" deck is actually really popular right now; it was the winning deck from our World Championship Qualifier in Chicago this past weekend. We follow the same formula [as past tins], with five packs in the tins with the Secret Rare card being the tin lid monster, and a couple of the super-rare cards as well.
Is that the Deluxe Edition the product with two different boxes?
Actually earlier than that, on September 27th, we have the Double Deck Case. That comes with the usual--it’s a magnetic closure with two storage boxes and a couple of index cards included.
You just announced this new Organized Play event the Yu-Gi-Oh! Days and Demo Days (see "'Yu-Gi-Oh!' Day and Demo Day"). Can you talk a bit about how that fits into your overall Organized Play program?
We’ve seen a huge influx of new players coming into our game, due to the increased TV exposure and also due to all of the marketing programs that we were running. So we wanted to celebrate Yu-Gi-Oh! and create a Yu-Gi-Oh! Day, and that’s launching July 27th in all of our participating Official Tournament Stores in the U.S., Canada and Latin America.
At the same time we wanted the opportunity for our new players to learn how to play and that’s where Demo Days come in. Select Official Tournament Stores that are able to demo and have the capacity to actually teach new players will be holding the Demo Days in the morning and that will be followed by a more casual tournament
environment for these new players with the Duelist League program. And finally it will be the advanced constructed tournament that’s open to everyone and we’re providing an exclusive game mat specifically for Yu-Gi-Oh! Days.
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