$5.5B on Small Business Saturday
November 30th this Year
Published: 11/18/2013, Last Updated: 11/19/2013 05:21am
Nearly Half of Retailers to Participate").
American Express began its "Small Business Saturday" campaign in 2010, to encourage consumers to "shop small" the day after Black Friday by patronizing small, neighborhood brick-and-mortar merchants, hoping they would spend a larger share of the busiest shopping weekend of the year with these locally-owned stores.
Both American Express and its Premier Partners (Twitter, FedEx Office, USPS, and Foursquare) are offering marketing support, including a $100 ad credit from Twitter, two free professional quality 11"x17" posters from FedEx Office, $50 in ad credits from Foursquare, and a "Shop Small" doormat and 20 reusable shopping bags from American Express.
More advice and tips and advice on how to capitalize on Small Business Saturday can be found on the U.S. Small Business Administration website.
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