Marvel is investing more to promote its All New Marvel NOW! initiative than it did for Marvel NOW!, with plans to reach 100 million consumers with its campaign.  The consumer campaign will include web and video advertising, TV, radio, and streaming campaigns, as well as social media outreach. 

Trade marketing includes promo trailers for in-store use, promotional discounts on the All New launches, a free All-New Marvel NOW! Previews Book, which is available online and will be distributed to stores on December 18th, and a Google Hangout for retailers with Marvel’s top creators and editors.