Hasbro, Inc. and DreamWorks SKG announced today an agreement in principle to name Hasbro as worldwide master toy and board game licensee for Shrek 2, slated for release in June of 2004, and Sharkslayer, due out in November of the same year. Hasbro intends to develop a line of products in the boys, girls, creative play, plush, board games, and puzzles categories. The product line for Shrek 2 is expected to ship in late spring of 2004, with the Sharkslayer line to follow in the fall. Hasbro's acquisition of Shrek 2 is a change, as products from the first Shrek movie were produced by McFarlane Toys (see McFarlane Fields Diverse Line-Ups, Part 1).
And Sharkslayer
Posted by ICv2 on June 3, 2003 @ 11:00 pm CT
MORE SHOWBIZ
Friday
May 2, 2024
Here's the story of the 15th annual C2E2, a ReedPOP show which took place April 26 – 28 at McCormick Place in Chicago, in pictures.
Friday
May 2, 2024
The story of C2E2 in pictures continues in Part 2, from Friday.
MORE MERCH
With 'Craniacs Series 1'
May 3, 2024
After a limited Series 0 of trading cards, Craniacs Series 1 is going into wide distribution in the hobby sector.
To Help with M&A, Loyalty Program, More
May 2, 2024
Skybound Entertainment has continued its executive hiring binge with the addition of two more senior executives, to help with mergers & acquisitions and a new loyalty program.
