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The Retailer Side of ComiXology Acquisition

By Amazon

Published: 04/14/2014 02:10am
The retailer aspects of the comiXology acquisition by Amazon, which was announced last Thursday (see "Amazon Acquiring comiXology") are taking shape.  ICv2 asked comiXology for clarification on the impact on its retailer programs.
 
Asked whether the Amazon acquisition will affect the comiXology Retailer Tools, which include Online Pull List, Comic Shop Websites, and Cover Gallery, comiXology Vice President-Marketing Chip Mosher told ICv2, "There are no changes planned."
 
We also asked specifically about Digital Storefronts, the comiXology program by which brick and mortar retailers can sell and receive commissions on digital comics, "Will comiXology continue to offer its Digital Storefronts for retailers (everywhere)?"  Mosher responded, "We changed our terms a couple of weeks ago.  There are no new changes."
 
And we also asked about possible conflicts between the mission of comiXology and that of its soon-to-be new parent, "Will Amazon use comiXology Online Pull List customer and order information to target Pull List customers with Amazon offers?"  To this, Mosher gave a firm, "No."
 
--Disclosure: ICv2 has a business relationship with comiXology as a representative for its Retailer Tools; ICv2 CEO Milton Griepp also serves on the board of comiXology.
 
 
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