Discovery Communications has acquired 10% of The Hub from its partner Hasbro, and plans to change the name and the evening programming in a rebranding. Hasbro bought into Discovery Kids in 2009, paying $300 million and a share of its streaming operation for half of what was then Discovery Kids (see "Hasbro Buys into Discovery Kids").
Daytime programming is a showcase for shows featuring Hasbro brands (such as My Little Pony, G.I. Joe, Transformers) and other kids programming, such as Strawberry Shortcake, Sabrina the Teenage Witch, and that will continue. But the channel is being rebranded to Discovery Family Channel, and will now air programming directed at kids watching with parents, including natural history, adventure, animals and science shows in the evening.
Discovery bought 10% of the channel for $64.4 million, which would value the whole business at $$644 million. That’s only up around 7% since Hasbro’s purchase of 50% five years ago, barely a savings account rate of return. So either the channel hasn’t created much new value since the new Hub programming started in 2009, or Discovery got a friends and family discount.
Changing Name, Evening Programming
Posted by ICv2 on September 26, 2014 @ 2:19 am CT
MORE GAMES
'Grasp of the Mind Flayer'
March 28, 2024
WizKids will release Grasp of the Mind Flayer, a new scenario kit for Dungeons & Dragons Onslaught.
For Release into Retail
March 28, 2024
The Army Painter unveiled Warpaint Fanatic: Most Wanted Paint Set, which will release into retail.
MORE COMICS
'Joker: The World' Includes Work by Creative Teams from 13 Countries
March 28, 2024
Joker: The World will bring together work by creative teams representing 13 different countries.
This Summer
March 28, 2024
Marvel Comics will launch a new series of Star Wars Epic Collections, featuring modern era stories, this summer.