Print View

Yu-Gi-Oh! CCG Not Slowing Down in '05

Eleven SKUs Planned

Published: 11/22/2004 12:00am

Upper Deck is not slowing the release schedule for its top-selling Yu-Gi- Oh! CCG brand in 2005, totalling eleven SKUs.  We've previously reported on the first quarter plans (see 'Upper Deck Releases CCG Info for Early 05'); Upper Deck has now released info on releases through the end of the year, at least in outline. 

 

Master Collection 2 is currently unscheduled, but slotted in first quarter in the Upper Deck release schedule.  Each Master Collection #2 will include one pack and one variant card from Pharaonic Guardian, Magician's Force, Dark Crisis, Invasion of Chaos, Ancient Sanctuary, and an Exclusive Pack.  Master Collection #1 will be released in December. 

 

A yet-to-be-named structure deck product will be released in May.

 

The Lost Millenium Booster Packs will be released in early June, Dark Beginning 2 is scheduled for August, an as-yet-unnamed booster and tins in September, Dark Revelation 2 in October, and a final booster release in November.  

 

Upper Deck has been giving heavy marketing support to its Yu-Gi-Oh! brand, including 450 gross rating points worth of TV advertising behind Soul of the Duelist in September, and the same volume of advertising behind its Tins this month.
 
 
'Magic' the 'Largest Game Brand'
In U.S.
Hasbro CEO Brian Goldner told analysts that Magic: The Gathering is #1.