Topps Schedules Wayans CCG Project

And Plans Marketing Support

January 21, 2005
The Dozens

Topps has scheduled The Dozens, the collectible card game created by the Wayans brothers and based on the ancestor-insulting contests popular in urban neighborhoods (see 'Straight from the Street'), for late April or early May.  The price has now been set at $1.99 a pack.  Specialized marketing support is planned, including public relations efforts involving the Wayans and potentially the use of street teams.  The target demographic group for the product is 10-14 year old boys.