DreamWorks Animation and Aardman Animation announced that a promotional and licensing program will be in place to herald the opening of Wallace & Gromit:  The Curse of the Were-Rabbit on the silver screen this October 7th.  Burger King will have eight collectible W&G premiums in over 7,000 restaurants.  McFarlane Toys, game publisher Konami and Penguin Books will also be involved.

There will also be national television ads, kid-targeted direct mailings, in-restaurant merchandising and an Internet component to the overall promotion, all of which will aid in generating a higher profile and greater sales for W&G licensed products.