ACTOR (A Commitment To Our Roots), the organization that has helped countless numbers of down-on-their luck, struggling comics professionals, has announced a name change from ACTOR to The Hero Initiative.  The change became effective on September 4th and the ACTOR Website now has a new address www.HeroInitiative.org.

The organization's mission remains the same -- helping comics creators of yesteryear in medical or financial need, but the organization felt that a name change was necessary to help the general public get a clearer immediate impression of the the organization's mission.

Organization president Jim Mclauchlin explained the rationale for the change.  'I think we did a very good job of establishing 'brand identity' for A.C.T.O.R. within the comic market,' he said.  'But as soon as we took the mission outside the village of comics, you'd see confusion in people's eyes.  The 'Hero' concept is one that ties very, very closely to comics, and resonates well. It lets everyone know what we're about.'