ADV Films is planning a massive online pre-release campaign for Guyver Vol. 1: Days of Future Past, which will street on DVD on November 14th.  The centerpiece of the campaign will be a special page on the IGN, the popular game and pop culture site, where fans will be able to download the complete first episode of the new Guyver series with no registration required starting on Monday, September 18th at 6am (Pacific Time) and ending on Wednesday, September 27 at midnight (Pacific Time).  ADV will utilize banner ads on a wide variety of different consumer Websites that attract anime, comic book and electronic gaming fans to drive traffic to the download page at IGN. 

 

The 26-episode Guyver anime series from 2005 that ADV is flogging is actually far closer in spirit to the original 23-volume Guyver manga by Yoshiki Takaya than the previous anime series, the OVA or the two live-action Guyver films.  Takaya's manga, which began its run in 1985, first inspired a 12-episode anime (1989-1992) that covered the first four manga collections and which was released in here by U.S. Renditions, at a time (the early 1990s) when comic shops were an extremely important anime sales venue.  So it's probably not surprising that when ADV showed the trailer for its new slam-bang, action-packed Guyver series that features at least one major combat sequence in every episode at the recently concluded Diamond Retailer Summit in Baltimore, the reaction from the assembled crowd of comic book retailers was overwhelmingly positive.