David Craig of My Underground Lair Comics and Collectibles in Lenoir City, Tennessee saw Torsten Adair's comments on comic retailing (see 'Torsten Adair of Barnes and Noble on Marvel Comics in Bookstores') and echoed his comments:

 

Only once have I felt compelled to write in after reading yet another negative letter from the group of people I am sadly grouped with (angry, negative, antisocial comic store owners).  If you are not in that group God bless you!  I am not one of them and don't think every attempt of Marvel, DC and others to make more money is an attempt at my bottom line.  I have now read the Talk Back letter from Torsten Adair, an employee of Barnes & Noble.  This letter was great.  Surprised that a comics retailer would enjoy a letter from the 'evil giant' trying to move in on 'OUR' turf?

 

Well, unlike most retailers I do run my shop as a retail establishment, not a cave for my collections that allows select few people to come in and browse MY stuff, only sometimes relenting to let an outsider buy something!  I run a store like it is a giant retailer -- no antisocial, card-wielding, 'don't wrinkle my comics' employees allowed.  Just people who are interested in getting the CUSTOMER what they want when they want it and at a reasonable price.  Contrary to popular belief, the comics specialty market is STILL a customer service field...let's remember that retailers!  I loved this line from Mr. Adair: 'The customer who avoids your shop can be enticed by making your store more welcoming (clear the windows of posters, install carpeting, offer seating for drag-along parents).'  This could not be more true of my competitors...especially the faded posters in the windows, GET RID OF THEM!

 

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